{"id":160,"date":"2011-03-21T11:08:23","date_gmt":"2011-03-21T02:08:23","guid":{"rendered":"http:\/\/jkthinks.synology.me\/?p=900"},"modified":"2020-09-04T08:28:23","modified_gmt":"2020-09-04T08:28:23","slug":"offline-to-online-shopkick","status":"publish","type":"post","link":"https:\/\/www.jkthinks.com\/?p=160","title":{"rendered":"Offline to Online: Shopkick"},"content":{"rendered":"

After the launch of ‘Foursquare’, check-in is an essential for LBS. It provides entertainment to users and connects offline activities to online services. But because of uncomfortable process from launching an application to pushing a check-in button, it has not lasted that long. These services require more energy and participation from users.<\/p>\n

But ‘shopkick’ is different. This service has several strong points which differentiates it from other services. <\/p>\n

\"\"<\/a><\/p>\n

One thing is that shopkick allures a user to purchase a product through a promotional event or special information. And shopkick uses a very unique solution to check-in automatically and gives a shopping information. I don’t know its patent and technology for automatic check-in. Scrutinizing articles, the unique solution seems to be related with a SoundCode. FYI, SoundCode is an audio encoding and decoding technology to convert audio signals from one format to another (Source: Wikipedia). <\/p>\n

The other thing is that shopkick is made as a marketing tool. It enables shopkick to generate revenue and expand to other business areas (e.g. zone-based advertisement which are not focused on an in-store solution). So it is well connected to various types of legacy infra such as POS system. A shopkicker can get a product information using barcode-scanning. And when buying a product under promotion, customers only release their phone number to a casher as an authentication method. <\/p>\n

In spite of the two strong points, some experts say that shopkick might be in peril because of NFC. But I think NFC is not a substitution but a supplement. And besides, NFC needs at least one or two years to reach to a minimum level of infrastructure. Anyway, shopkick goes well by far and it has a clear direction towards success.<\/p>\n","protected":false},"excerpt":{"rendered":"

After the launch of ‘Foursquare’, check-in is an essential for LBS. It provides entertainment to users and connects offline activities to online services. But because of uncomfortable process from launching an application to pushing a check-in button, it has not lasted that long. These services require more energy and participation from users. But ‘shopkick’ is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=\/wp\/v2\/posts\/160"}],"collection":[{"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160"}],"version-history":[{"count":1,"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=\/wp\/v2\/posts\/160\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jkthinks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}