Mobile advertisement is a very difficult area to get a meaningful result in spite of its potential. Most mobile ads are still delivered by in-app banner or search result like on-line advertisement. And many players are trying to break this limit by connecting their advertisement platform to other features. One of the mainly used platform […]
After the success of ‘Pinterest’, curation is becoming new trend of mobile internet. When I discussed about some applications with developers and service managers, many people didn’t know what curation is exactly. The unclear fever for curation will be maintained. For now, curation is just one of many functional differentiators. It means that curation is […]
Nokia announced the new Lumia 610 with an attractive price and specifications. And many people are wondering if the phone can jump beyond Nokia’s pre-released smartphones based on Windows Phone. Lumia 610 (photo from Nokia website) According to the article of “Business Week(Nokia Offers Cheaper Windows Phone to Nip Android Expansion, February 29, 2012)”, this […]
When I read the article about the Chinese limousine, my memory in China revived. That’s the conflic between Danong which is famous for its dairy product and Wahaha which is originally its joint venture in China. I don’t want to describe in detail how this issue is ended or continued. China is a very attractive […]
Larry Kirshbaum As I’ve written in the post of “Distribution Rise While Contents Fall Behind”, many aggregating platfrom players are more focused compared to contents providers. Hulu, netflix and spotify have their own power to handle the online channel. And so does Amazon. But it’s time to get good quality contents. There is a very […]
Pepsi is piggybacking the movie, “Star Wars 3D”. They are utilizing the movie’s characters, Yoda and Darth Maul, for the promotion of their beverage brand. So far the result from this event is successful. And it will be more meaningful to the young target who are tech savvy or so. Even “Kungfu Panda 2” used […]
Sometimes, most of us experience failure while others succeed. Even though the concept of the model and its approach to implementation are totally similar to those things of already-succeeded internet services, many differences still exist. Detail has become the virtue of newly changed mobile internet. As mobile services and products get popular and commoditized, the […]
“Google Bases a Campaign on Emotions, Not Terms” I found this article very interesting as much as its title. As everyone knows, Google’s technology is world’s best and millions of people use a lot of Google’s services from basic search to Zeitgeist. And the article analyzes Google’s recent campaign to evade a user’s function-oriented recognition. […]
In the movie, Social Network, Mark Zuckerberg stressed the importance of implementation. Idea is just a concept and avague hint on how to make things in reality. When a strategist or a service developer makes a plan for a new service or business, they firstly focus on the issue of “what” and “where”. It’s very […]
After the rise of the smartphone era, mobile has become a keyword. So a lot of mobile services have been launched and some of them are rapidly growing such as Pandora Radio. But it is still an issue on how to make profit from the business. What would be the final evolution of mobile services? […]