Recently, our marketing team shared a new campaign idea targeting university students. On the surface, it made perfect sense – combine cash-like reward points with a challenge-style event. It’s the kind of mechanic that tends to work. Students participate, engagement goes up, numbers look good. But something about it didn’t sit right with me. It […]
Since David Ricardo introduced the concept of comparative advantage, trade has been positioned as an essential pillar to support the world economy. Up until recently, I believed the competitiveness of a company or a country over others can be compensated by quantitative and qualitative prosperity. That was because I tried to find the market leader […]
I have been operating the startup accelerator program in Vietnam since last year. The main objective of the program is to help young entrepreneurs to realize their dream and to conclusively contribute to the startup ecosystem. Surely, there are incidental benefits such as enhancement of the corporate brand image and relationship with local partners. My […]
O2O is becoming a common terminology to the public. Especially, young people use diverse on-demand apps to order food and call a taxi. Mega players in this industry are trying to raise funds for aggressive marketing and daily operation as competition is becoming more fierce with new players entering the market. Most O2O startups are […]
Next growth for e-commerce According to a recent news article, EU Commission is investigating antitrust issues in e-commerce. Everyone knows that by and large online shopping is replacing legacy shopping channels and some of the global players are dominant in this sector with their prowess. With this perspective in your mind, what is important is […]
There was an interesting article about big data based businesses of major credit card companies in Korea. According to Korea Economic Daily, two major card companies, Shinhan and Samsung, see big data as a new business opportunity while Hyundai Card is skeptical about it. Recently Shinhan and Samsung are each driving their data based services. […]
Recently in Korea, there was a news report that major shareholders in SundayToz sold their shares to SMILEGATE. SundayToz is a mobile game developing company established in 2009. The company was positioned as the number one social game developing company in Korea since its Anipang series became a hit, recording 28 million downloads. Their newly […]
Why do people read Greek mythology and enthusiastically watch movies on the based on these stories such as Titan? Gods and goddesses in the story are one of reasons that make it attractive. They have super power and they are immortal. In a business world, there are a few companies that are like the characters […]
The new season of Game of Thrones will air on April 6th. As a big fan of the show, I am looking forward to watching the next story of John Snow and Daenerys, actually I wonder how big Daenerys’ dragons will become. The internet service industry is another version of Game of Thrones, which is […]
I worked as a business strategist and business developer in LBS (Location Based Service) and telematics industry. I launched a high end telematics service in collaboration with Renault Samsung Motors in 2006. Car manufacturers and telecommunication companies drove the market until late 2000. Still after more than a decade, the result from these efforts is […]