Leadership has been one of the most important issues to me since I got promoted to manager. There are many books talking about how to lead people and how to perform with them. However, it’s not easy to apply those golden rules to my situation. Sometimes I get great lessons from my team members while […]
I have been operating the startup accelerator program in Vietnam since last year. The main objective of the program is to help young entrepreneurs to realize their dream and to conclusively contribute to the startup ecosystem. Surely, there are incidental benefits such as enhancement of the corporate brand image and relationship with local partners. My […]
Everyone wants to know the future since no one won’t be caught off guard by the uncertain events. In Korea, internet users call the post or blog “Holy Place” when the prediction written a long time ago is realized. Those predictions are buried among other general posts without catching attention from others when they are released. Because those […]
The book, Hooked:How to Build Habit-Forming Products written by Nir Eyal and Ryan Hoover, deals with how to habituate people’s behavior in a business perspective. Authors of this book try to explain about each phase of habit-forming process in detail by exemplifying internet services and products. Actually it appears that the messages of the book […]
This book, ‘Made to Stick’, explains useful guidelines and detailed examples for making a story more reliable. And the book begins with a bit of a shocking story. One day, a man woke up in a bath filled with ice. And he found a memo that said he should call 911 and seek medical care. […]
A few years ago, Myspace was the name of SNS. But Facebook and Twitter has caught up with Myspace. And recently the span between them gets broader than last year. As Michael Jones, the president of Myspace, say that most members use services related entertainment contents such as music, movies and TV shows. And now […]
The method to write the powerful and most effective proposal Objective : to write a proposal properly through scrutinizing intention and contents • to understand why you write a proposal and how to suggest your opinion to others efficiently • to confirm your goal and find a method apt to its purpose • to reduce […]
This book is written in 2002. If you read the book to the end of the chapter, you will be surprised by the level and depth of the contents. Howard Rheingold(the writer of this book) extracts brilliant insights from people’s behavior and technologies. The wirter urges some interesting phenomenon like young people in Shibuya. And […]
Though this book has its impressive subtitle – “Improving Decisions about Health, Wealth, and Happiness, the greatness of default option would be the more adequate subtitle of this book. It starts with the thesis that human is not that intelligent and considerable. And writers(this book is written by two writers) prove their opinion by some […]
His former writing, “The world is flat” gives what the world will undergo in near future and how it’s going around. The issue about Globalization makes world gets closer than before. Though I got some insights from Friedman’s thoughts, some people are against his arguments. Even someone writes the book whick has the name of […]