The value of Zynga is continuously increasing. Its total revenue reached USD 850million and the number of total users was 72 million in 2010 after being founded in 2007. After launching several consecutive hit games, Zynga has become a killer content provider. How can this happen? Why do users like Zynga’s social game? 1. Easiness […]
Naver, the no. 1 web portal and search engine in Korea is building its basis for the commerce business through its coupon service, Naver Checkout Coupon. Naver Checkout is very similar with Google Checkout service, which is the payment platform that simplifies the total payment process by registering a credit card number to Naver ID. […]
Mobile RFID Zone will be launched this year. This project is initiated by several main players such as the Korean government(Ministry of Knowledge and Economy), credit card companies(Samsung Card, Shinhan Card and MasterCard) and carriers(SK Telecom and KT). If the RFID zone is established at multiplex theaters, users will be provided with mobile services […]
Recently phone manufacturers released that they will adopt NFC in most smartphones. But now, the total share of NFC embedded devices is very low. And it is not clear whether the hot potato iPhone 5 will embed the NFC chip-set. But players such as carriers and credit card companies seem to have no time to […]
Google launched its mobile payment platform ‘In-App Billing’ last month. This attractive platform will support a lot of applications within the Android market. This means Google has expanded its capability to the mobile area. Because there are powerful players such as PayPal in the online payment industry, it’s not easy for Google to increase its […]
Recently Salesforce.com acquired ‘Radian 6’ at $326M. Salesforce is the enterprise solution provider competing against IBM and Dell. These companies provide various services to business customers from the communication tool to the online sales platform. Salesforce bought Radian6 for the improvement of competitiveness by adding personalization technology based on social media. Radian6 is now providing […]
The payment market is devided into two areas, online and offline payment. Online payment is mainly driven by Paypal which meets the customer’s needs by simplifying the whole payment process in the online business. Since users felt inconvenient when they typed serveal infomation such as a credit card number, a cardholder and even expirated date, […]
A few weeks ago, Microsoft announced that it would provide a new service called ‘Bing Deals’ that can find a nearby shops and connect to deals on Groupon and LivingSocial. This news shows us the trend of commerce rapidly moving from offline to online. 1. Expansion of Online Shopping The expansion of online shopping […]
On March 16th 2011, Faithless a popular British band held a concert with an an event using NFC technology to integrate offline relationship with online SNS Facebook. This event was planned by Getyoo, the company providing this connectivity via NFC. At the event the company gave a specially-made NFC cards to participants and asked them […]
Visa and ANZ bank has launched a microSD trial in Australia. It’s not a unique trial. According to an article, US banks have already tested the solution. By now, players are considering three options in the NFC industry. < Secure Element Type > Source: Smart Card Alliance 1. Embedded type Apple and Google prefer this […]