Google launched their new advanced search service, Sept. 8, 2010.
This service shows real-time results as the user types a word or a sentence. And it makes a word automatically complete for saving time to find right information. According to Google’s introduction, it gives some benefits such as faster searches, smarter predictions and instant results.
If Google try to add the personalized system to Google Instant, it will gives more customized results and it makes users’ search behavior more convenient. It means the change of paradigm from the efficiency of a search engine to the customization of a search service.