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Business

Online to Offline: PayPal’s Expansion

The payment market is devided into two areas, online and offline payment. Online payment is mainly driven by Paypal which meets the customer’s needs by simplifying the whole payment process in the online business. Since users felt inconvenient when they typed serveal infomation such as a credit card number, a cardholder and even expirated date, […]

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Business

Offline to Online: Commerce Gateway

A few weeks ago, Microsoft announced that it would provide a new service called ‘Bing Deals’ that can find a nearby shops and connect to deals on Groupon and LivingSocial. This news shows us the trend of commerce rapidly moving from offline to online.   1. Expansion of Online Shopping The expansion of online shopping […]

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Business

Offline to Online: SNS

On March 16th 2011, Faithless a popular British band held a concert with an an event using NFC technology to integrate offline relationship with online SNS Facebook. This event was planned by Getyoo, the company providing this connectivity via NFC. At the event the company gave a specially-made NFC cards to participants and asked them […]

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Business

Secure Element, Key to Absolute Power?

Visa and ANZ bank has launched a microSD trial in Australia. It’s not a unique trial. According to an article, US banks have already tested the solution. By now, players are considering three options in the NFC industry. < Secure Element Type > Source: Smart Card Alliance 1. Embedded type Apple and Google prefer this […]

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Business

Orange; What is it after?

Orange will start a mobile payment service trial in Poland. For this service, Orange has established a partnership with the Polish bank Bank Zachodni and MasterCard. And Gemalto will be the TSM(trusted service manager) for the trial. In Poland, the distribution of infrastructure accepting MasterCard PayPass is so wide spread that it would be easy […]

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Business

NFC in Vehicle: CCC(Car Connectivity Consortium)

Car Connectivity Consortium(CCC) will work on the integration of in-vehicle services. This Nokia-driven organization has already lined up with key players from car makers to a system suppliers such as GM, Daimler, Hyundai Motors, Panasonic, Samsung, and LG Electronics. < Website Banner of Terminal Mode > This consortium recently publicized several protocols called as Terminal […]

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Business

Offline to Online: Shopkick

After the launch of ‘Foursquare’, check-in is an essential for LBS. It provides entertainment to users and connects offline activities to online services. But because of uncomfortable process from launching an application to pushing a check-in button, it has not lasted that long. These services require more energy and participation from users. But ‘shopkick’ is […]

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Business

the Counter-attack of Carriers

There has been an agreement of NFC collaboration between major operators, Orange, Telefonica Movistar and Vodafone. As a fight against powerful platform players such as Google and Apple, the alliance between carriers has been begun. Last year, ISIS, the JV between 3 mobile operators sets forth a new NFC business. The JV will distribute infrastructure […]

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Business

Google’s first stride to NFC

It is interesting that Google and Apple’s decision to jump into the NFC industry has caused other players to spin around towards NFC. In fact, NFC is just one of many network technologies that has been utilized as mobile payment and other services for several years now. A few days ago, there was news that […]

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Business

Business Opportunities in NFC

NFC is upgrading its payment service. ShopSavvy, a barcode-scanning shopping service provider, will also expand to mobile payment. After the press release that Google and Apple would push NFC industry, NFC has become a hot potato in the internet industry. Even device manufacturers such as Samsung, Nokia and LG are planning to adopt NFC chips […]