NFC is upgrading its payment service. ShopSavvy, a barcode-scanning shopping service provider, will also expand to mobile payment. After the press release that Google and Apple would push NFC industry, NFC has become a hot potato in the internet industry. Even device manufacturers such as Samsung, Nokia and LG are planning to adopt NFC chips in most of their mobile phones. NFC may change the paradigm of the payment and commerce industry. Many people may find two different business opportunities in the trend.
One thing is a new business model of mobile payment and mobile commerce. Recently many offline distributors are trying to make new channels for bargaining deals and connecting to customers. And mobile service is a very effective and quick solution for satisfying small shop owners’ needs as well as distributors. Whether the type of service channel is an application or another, one thing certain is that players want to develop their own tools for marketing and promotion.
The second thing is personal information. This sensitive issue needs to behandled carefully as we well know. Nowadays immense data is uncontrollably created from multiple sources and distributed to websites. In most cases, these data would be spam or garbage for users. And it is difficult for us to pick out the right information among garbage. So it becomes more important to know a customer’s real needs and life pattern. Many players are looking for new ways to be selected by users through useful solutions. One of the solutions is a NFC based mobile wallet. Someday, all plastic cards would be integrated into a mobile management tool, the so called mobile wallet. And this mobile wallet can legally gather life logs and analyze them into more valuable information.
In Korea, SK Telecom is providing a mobile wallet service. Recently the number of users has reached 1 million. You can see the service feature as follows;
[ Main image ]
[ T cash image (Prepaid card) ]
