People used to consider time and money when they do something. And people normally try to save time. Through many efficient methods and innovative service processes, saving time has been understood as an objective itself. But the viewpoint is changing. If we change the concept of time to more entertaining and productive way, it will provide more value to customers.
What is becoming more important these days is not time management but time utilization. While the former focuses on speed to save time, the latter pursues new opportunities based on creative thinking.
‘Krispy Kreme’ is one of the most famous examples that can change boring waiting time to a fun waiting time by opening the kitchen to the customers. This idea pulls customers get involved into the company’s activities without any complain and even creates other business opportunities. A lot of trials maximize the usage of time for their business such as providing passengers a place for pilates as they wait for land-over.
When I traveled to Paris in 2005, I was very impressed by the connecting part in a train that was transparent. I didn’t know exactly why the connecting part was made transparent but this gave passengers a wider view and relieved the boredom.
This concept is expanded to every business. People recognize the importance of time and they can get interesting factors by using its short spare time which makes people unhappy or boring. It’s not true that saving time always works. Sometimes we use the mechanism of customer’s activities and life cycles.
And after the wide distribution of smartphones, people can use their time more efficiently beyond its time and spatial limit. It’s very common to see a person who reads an e-book or plays a game in a public transportation. Mobility in internet world is rapidly developing and it will help users spend time more effectively and more worthily.
Under this trend, many trials can be a great business chance which targets a certain customer segment such as mobile education for students or sleeping capsules for company workers.
Referral Site : Krispy Kreme Research (http://reviewessays.com/print/Krispy-Kreme-Research/9585.html)