Sometimes, most of us experience failure while others succeed. Even though the concept of the model and its approach to implementation are totally similar to those things of already-succeeded internet services, many differences still exist.
Detail has become the virtue of newly changed mobile internet. As mobile services and products get popular and commoditized, the similarity and direction between them are converged to several mainstreams such as connectivity(cloud) and convenience(voice-recognition). And now, the point is not how to perfectly deliver those schemes but how to make it simple and efficient. Rather sorting out some of the functions from the beginning may be helpful to maximize its demanding power to users.
Google’s Simple Page
But there are success stories such as Groupon, a combination of good timing and powerful customer usability. Groupon has reinvented ‘Group-buying service’ and many followers make their copycats. This service is called as the other name of “innovation of half price”. And this powerful concept makes Groupon incompatible with others. But it is a rare case.
So what is important to develop a service or product? Design it simple but it should be well considered by user behavior. Multi-function or high speculation may be not a critical issue for a start-up. Clarifying where should be stressed is the first step to make it simple. And it is the second stepon how to make it functional for user’s preference. And every step must have its own reason to why it exists. If you need a check-in, you should think about its meaning to users. It shouldn’t be like a fashion item which is made for decoration or to pursue trend.