When Apple released their first mobile phone-iPhone, many people applauded its design and performance. And though iPhone is not a cutting-edge product, its fantastic user interface is attracting a lot of fanatics worldwide. Would Apple’s App store be the irresistible conqueror of this market? This trend may be the accidental boom-up or vice versa.
From the first time that iTunes includes its function of application market until now, it’s not a big deal for Google and Microsoft to overcome App store. Because Apple is not a mass-targeted company but an innovative. If the open market of applications is realized by users, other players can easily expand its area with the strength of their own OS and platform technology. So Google has launched Android market based on Android OS and Microsoft will have Sky market’s debut based on Windows Mobile. And many experts have alleged that the effect of Apple would be shrink after big 3 players-Google, Microsoft, Nokia-aggressively drive their policy supporting application market.
But everything is changing so quickly. It’s little different with the expectation that Apple will maintain so-called luxury IT products. The key point is the launching term between new devices. If you think about the release time of innovative products and services-Mac Book, iPod, iPhone and App store. And they are preparing the other secret project on tablet PC. If it succeeds, the market share and the revenue of App store will stay at the present level for the time being. Even they strengthen their effect on mobile device market and lead the nomad trend.
The trend diversifying the line-up of devices makes market more active. Business chances through the connection between devices accelerates “3 screen strategy(or trivergence)”. And when these series of events happen, it would be more next trend and the role of the application market in the Internet paradigm.
Here are very meaningful statistics data on App store. App store is incessantly growing now.
http://148apps.biz/app-store-metrics/
The following websites are little old but are helpful to understand the application market in near future.
http://radar.oreilly.com/2009/04/itunes-app-store-billionth-download.html
http://www.telecomcircle.com/2009/05/the-economics-of-mobile-application-stores/