There’s smart applications which read barcodes. Even some applications embeds QR code scanning function as QR code is widely used for promotion and marketing. When I scan the item, a lot of information are provided. I can know the place that sells the item at a lowest price and how far from here. Like a following service, Basket which is provided by the 2nd biggest internet open marketplace t in Korea, database is well analysed.
< Service figure of Basket application >
It means the change of input method as mobile shopping is rising. At an open marketplace such as e-Bay and Amazon, users should type a name of a product. But mobile applications are more evolved from this traditional shopping behavior.
Recently some mega players including Google are explanding its service area to mobile and TV commerce. And these markets are totally different with internet shopping from input to output. Most of all, a distribution channel would be diversified based on advanced technologies. More various service tools and commerce channels, more important the platform which can gather these channels.