The number of social networking service users are rapidly increasing. And many services are made by the basis of Facebook or Twitter. There are some successful examples such as Zynga and Tweetdeck.
And here is an interesting web browser called as ‘Rockmelt’. This web browser is based on Facebook. If you agree with that the browser collects information from your Facebook account, you can see the following browser which carries your friends status. Most of all, this Chrome based web browser is fast and light. And it would be very easy to check out the status of SNS. It includes some powerful functions such as instant messaging, integrated SNS channel, web browser.
It seems to me that Rockmelt is trying to grab a personal gateway by obtaining users who are already using Facebook. If the browser succeeds to get users’ attention, it will have power to execute a business model such as advertisement and referral business. But there are various internet browsers in this market, Firefox, Chrome, Safari as well as Internet Explorer. It will not be a easy game. It needs differentiated services for success of this competition.