An e book market is getting larger. According to the advent of new devices, the competition between e book providers is so intense. And Google would launch its service, Google Edition against traditional e book providers such as Amazon, Apple.
Until now, Google can’t be aggressive in this market. Normally traditional market leaders have their e-book readers which have already distributed worldwide such as iPad and Kindle. Even Banes & Noble has its device, Nook. Among these rivalry, Google should wait for distributing its device base which installs Android OS.
And recently a tablet PC becomes the big bang of the digital world. According to the forecast of Samsung electronic company, Galaxy Tab would be sold over 1 million by the end of this year. It means Google can have its business opportunites based on 7″ tablet PCs.
IT experts say, the e-book market is totally different with contents market in App store. Because of the following characteristics, it’s difficult to make eco-system in a short time.
1. Books, exactly readable books are written by a small number of writers.
2. Most e-books are based on print-out versions which are published at a same time.
3. A few of major players have copy-rights of famous books.
So if Google releases ‘Edition’ service, it needs for Google to cooperate with main players in a book market. But seeing in other view, Google has its technological strength. If the company uses this advantages such as voice recognition, auto-translation and augmented reality, the game of e-book market may be changed to a tech-driven market.
Now e-books are just a conversion type of print-out books. Those books adopt a traditional user interface. And many people believe traditional UI would be more convenient for readers and this thought is really effective so far. But recently it shows me the new opportunity of a tech-driven service such as ‘3D magic book service’ of SK Telcom, the number 1 telecommunication comapny.