Recently NFC became a hot issue after the press release from Apple that iPhone 5 will adopt NFC protocols. Google has already launched its second version of Nexus which includes NFC protocols. Several reports from research centers show some different points of view on the NFC industry.
Whether the speed of growth is fast or slow, it is clear that everyone agrees with the powerful impact it has on various sectors; from a user’s life-style pattern to an industry value chain. So mega players are working together based on joint ventures such as ISIS which are co-invested by Verizon, AT&T, T mobile, Barclays and Discover. While mega-players are trying to make a big-scale movement, some ventures intelligently test their businesses in a smaller scale.
One of the key examples is Bling Nation. The company differentiates the fee structure by using a debit card. Allying with local banks, it promotes an attractive rate for subscribers which are normally small and medium enterprises. And it distributes tag-stickers which can be attached to mobile phones. Recently the company promoted its service via Facebook.
http://apps.facebook.com/blingnation/
For more information, please refer to the following article.
< NFC service >
Source : Etnews.co.kr
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