As SK Telecom enters the market, all carriers in Korea have their own mobile advertising platforms. Since the scheme of the platform is similar to one another, the difference in how to make an eco-system is crucial. Compared to other rivals, SK Telecom maintains a better condition such as Hoppin (N screen media service) and T store(application marketplace). Most of all, SK Telecom tops it’s competitors with its market share. But with the advent of other global player’s entrance, it is not easy to forecast who will get market leadership.
[ T ad (Left) & Admob (Right) ]
Mobile advertisement is different from the traditional web advertisement. It needs to be smaller and more intuitive. Since the text-searching platform is not that strong in a mobile device these days, many search engines are not aggressively providing advertisement. Rather SNS can be effective to provide mobile advertisement on user’s contextual DB.
It’s the start of an intense competition. How to satisfy advertisers and service providers (or developers) without bothering users would be the key to construct the eco-system of mobile advertisement.
Related Article: http://www.reuters.com/article/2011/07/04/idUSL3E7I400W20110704